SOME HISTORY
In Lviv Tours is a digital tourism project founded by Pete Gr from Leeds, England, to remember the life of friend and fallen Defender of Ukraine, Viktor Petrov.
Viktor was killed by a landmine while attempting to rescue an injured colleague on May 29th, 2023.
In Lviv Tours is a permanent tribute to the incredible work done by Viktor to improve the lives of many people in Lviv and elsewhere in Ukraine.
Pete manages other tourism projects outside Ukraine. Visit Eternal Tours Rome and Tufo Tours if you are interested in ancient Rome, Pompeii and Herculaneum.
Pete has been working in digital marketing, digital tourism and event ticketing for many years on projects that educate independent travellers about art history and archaeology.
Anzio Tours was founded by Pete when he lived in the Anzio beachhead area (1944) between June, 2003 and May, 2004. His tours explored the battlefields and visited Museo dello Sbarco di Anzio.
Pete's earliest tourism projects in Rome were Pagan Tours Rome and Etruscan Tours Rome in the mid-2000s. In 2005, his tickets website Roma Lazio became popular as it explored football culture in Rome through match reviews, photos, and interviews with ultras.
In 2013, after 10.5 years in Rome, Pete moved to Lviv. Current Ukrainian projects dissect state-sanctioned revisionism in Ukraine, Ukrainian collective memory, and the Holocaust of Bullets. Time permitting, studio time and music production has it's place.
Pete founded 4Ukraine and warned about russian expansionism many years before February 24th, 2022 and the current incarnation of the domain.
These projects, and the responsibility of managing tours in Rome meant that a Lviv tours website would be delayed, and that is exactly how things played out.
Early websites offering guided Lviv tours were published in 2016 and 2018. In February 2022, Ukraine was invaded by russia and the Lviv tours project was temporarily shelved. In July 2023, In Lviv Tours was founded.
Some trivia about Pete: born in Yorkshire, raised in Lancashire, educated at Stonyhurst (O.S., think J.R.R. Tolkien and Arthur Conan Doyle), studied Biomedical Science. Long time electronic music producer, MUFC fan, YCCC lifer, mountain biker, traveller (who decided to settle down in Lviv), IT professional.
✍ Updated by admin on July 4th, 2025.