VIKTOR PETROV
In Lviv Tours is a digital tourism project founded by Pete Gr after receiving news on June 18th, 2023 that his friend since 2014, Viktor Petrov, had been killed in combat on May 29th.
In Lviv Tours is a permanent tribute to the work done by Viktor to improve the lives of many people in Lviv and elsewhere in Ukraine. Viktor and Pete discussed tourism in Lviv on many occasions.
Pete manages more tourism projects outside Ukraine. Visit Eternal Tours Rome and In Athens Tours to learn more. Post Punk Tours is his latest adventure.
Pete has been working in digital marketing, digital tourism and event ticketing for many years on projects that educate independent travellers about art history and archaeology.
Unrelated areas of expertise include, but are not limited to data warehousing and predictive analytics. This page is not the place to discuss them.
Pete's earliest tourism websites were Pagan Tours Rome and Etruscan Tours Rome in the mid-2000s. At about the same time, his Rome football tickets website Roma Lazio became very popular by exploring football culture in Rome through match reviews and interviews.
Anzio Tours was another tourism initiative founded by Pete, as he lived in the Anzio beachhead area between 2003-2004. Tours explored the battlefields and visited Museo dello Sbarco di Anzio.
In 2001 he published a website about his electronic music activities since 1993. By the late 1990s he was digitizing music for downloads, almost a decade before Spotify existed.
In 2013, after 10.5 years in Rome, Pete moved to Lviv. Current Ukrainian projects dissect state-sanctioned revisionism in Ukraine, Ukrainian collective memory, and the Holocaust of Bullets. Time permitting, studio time and music production has it's place.
Pete founded 4Ukraine and warned about russian expansionism many years before February 24th, 2022 and the current incarnation of the domain.
These projects, and the responsibility of managing tours in Rome meant that a Lviv tours website would be delayed, and that is exactly how things played out.
Early websites offering guided Lviv tours were published in 2016 and 2018. In February 2022, Ukraine was invaded by russia and the Lviv tours project was temporarily shelved. In July 2023, In Lviv Tours was founded to remember the life of fallen defender of Ukraine, Viktor Petrov.
Some trivia about Pete: born in Yorkshire, raised in Lancashire, educated at Stonyhurst (O.S., think J.R.R. Tolkien and Arthur Conan Doyle), studied Biomedical Science. Long time electronic music producer, MUFC fan, YCCC lifer, mountain biker, traveller (who decided to settle down in Lviv), IT professional.
✍ Updated by admin on June 9th, 2025.